Share of Mind — Depth and Insight

I was thinking these days about  the instruments we all used to juggle with when trying to understand how a particular brand was doing in its category: GRPs, TRPs, SOV, SOS, MS, etc. Market Share used to be my favorite, by far. You had a look at it, you got a quantitative feel for where [...]

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dipa 5 zile de la intoarcere

Asta era planul initial (sa scriu a 5-a zi dupa ce am ajuns in tara) — intentia conteaza! Caci ideea initiala a suferit o mica amanare … respectiv vreo 21 de zile peste cele 5. Motivul? Multe mon cher: cursa dupa casa, praful din plamani (cel de la Universitate e mai dens decat cel din [...]

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Holy shit: grilled cheese

This is not a new story, but every time I bump into it, it bothers me just like it did the first time I heard of it, 5 years ago.  I classify this as intellectual harassment: somebody considered paying $28,000 for a grilled sandwich with cheese. Why? I hope: publicity. I refuse to believe the [...]

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7 to go – the last full Thursday in Chicago

As Albert Einstein said a while ago, “people like us, who believe in physics, know that the distinction between past, present, and future is only a stubbornly persistent illusion.” So do I. But this never stopped me from using Time as a point of reference, to point out different things I accomplished or failed to accomplish. [...]

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Noblesse oblige – Concierge please

Azi am dat “cautare” pe NYTimes.com dupa cuvantul cheie concierge. Au aparut peste 10.000 de articole care mentioneaza cuvantul concierge. Apoi, am dat “cautare” pe Google.com dupa acelasi cuvant cheie. Au aparut 19.300.000 de pagini care mentioneaza cuvantul concierge. Apoi, am facut acelasi lucru pe Google.ro — am inclus doar pagini de internet din Romania. Au aparut 60.300 [...]

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Micul Jurnalist

Primul meu blog in Romana.

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